The Complete Guide to Chatbots for Marketing

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The Complete Guide to Chatbots for Marketing

common chatbot use cases

Your team is experiencing a high volume of calls and service tickets early in the post-sales lifecycle. Many chatbot systems’ AI works by taking basic inputs (like an answer to a yes/no question that you might click on a website’s chat box) or by simply scanning for identified general keywords. When you hear the word “chatbot”, what’s the first thing that comes to mind? Like many of us, pain and frustration could be your initial associations.

What are the 4 types of chatbots?

  • Menu/button-based chatbots.
  • Linguistic Based (Rule-Based Chatbots)
  • Keyword recognition-based chatbots.
  • Machine Learning chatbots.
  • The hybrid model.
  • Voice bots.

In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers. In time, they will become a more efficient way to assist brands’ teams than they are already proving to be. Interestingly enough, Facebook messenger is powered by a computer program over AI with easy implementation.

Quiz Your Customers to Personalize their Experience

HDFC Bank’s EVA chatbot is available 24 x 7 to help with banking queries. It helps to get the answers you are looking for without the hassle of waiting on a call or at a branch. By understanding what is a chatbot and how it works, more and more businesses are deploying bots to convert users to customers, drive sales, and improve the overall consumer experience. Regardless of how effective it is, a chatbot can’t replace your human agents as they possess emotional intelligence and are better at diffusing strenuous situations.

  • Chatbots can also be used to answer the most common queries of employees regarding any part of the business process.
  • Customer feedback is a critical component of any successful customer service strategy.
  • The ABIE chatbot’s ML model machine was trained on thousands of questions from insurance agents involving anything from policy pricing to claims.
  • Computer science pioneer Vint Cerf set up the conversation between the bots during an international computer conference in 1973.
  • Being constantly connected has increased customers’ desire for instant support.
  • The chatbot will analyze all documents that are very time-consuming for humans.

Our chatbot creator helps with lead generation, appointment booking, customer support, marketing automation, WhatsApp & Facebook Automation for businesses. AI-powered No-Code chatbot maker with live chat plugin & ChatGPT integration. ChatGPT chatbots can help with onboarding and play a crucial role in user retention.

Type 1: Scripted/Quick Reply Bots

Chatbots can help you with this task by simply asking prospective visitors a certain number of questions. Government organizations are complex, with many different departments and services. Chatbots can help by providing a single point of contact for all queries. For instance, Freshchat helped Klarna achieve a first response time of just 60 seconds by increasing how many users were serviced via chat, thereby decreasing the pressure on phone support.

common chatbot use cases

Introducing a chatbot allows organizations to fully automate the responses to their most common queries. This can be done more easily than you might think as organizations can build a chatbot using their existing knowledge base and support materials. By doing so, chatbots can resolve the most frequently asked questions that are simple yet repetitive and time-consuming – and do all this without any agent intervention. Chatbots allow brands to offer cost-effective 24/7 support, while improving efficiency through automating up to 80% of all support queries. While a customer support representative will need to check the inventory manually, a chatbot can provide a prompt answer by looking through the site's database. Chatbots ask questions to customers and, depending on their answers, can make personalized recommendations for them.

Ready to drive more sales with intelligent automation?

Also, a lot of customers want to connect with brands in ways that AI chatbots can't do yet. Businesses can save money on customer service workers by using conversational AI chatbots to handle routine customer service requests. By 2023, all of these cost reductions might amount to $11 billion annually. The Alberta School Employee Benefit Plan (ASEBP) introduced Comm100 Live Chat in 2016 to reduce reliance on phone systems that saw frequent transfers and long hold times. As ASEBP looked for other ways to improve their customer service operations, in late 2020 they decided to introduce a chatbot as an internal agent-facing tool to reduce wait times even further. Thompson Rivers University worked with Comm100 to import their support FAQs into Comm100 Chatbot, enabling them to automate the most common questions.

common chatbot use cases

In this way, they streamline the process for the customer and the customer care agent by reducing the need to repeat information. Create more compelling messages by including emojis, images or animated GIFs to your chatbot conversation. Not only does media bring more personality to your messages, but it also helps reinforce the messages you send and increase conversation conversion rates. Giving your chatbot a personality humanizes the experience and aligns the chatbot with your brand identity.

Bots help to place online orders

Recently, Erica’s capabilities have been updated to enable clients to make smarter financial decisions by providing them with personalized insights. Thanks to its budgeting capabilities, Erica users grew to 12.2 million in Q compared to 10.3 million in Q4 2019. Chatbots like Healthily prevent patients from waiting in long queues or relying on phone calls to consult doctors.

  • Finally, you can get your simple question answered and move on about your day.
  • It could help people choose the right type of account, credit card or loan to get.
  • Whole Foods uses chatbots in its live chat feature, letting customers ask questions in real-time.
  • The chatbot lets consumers globally explore pieces from the brand’s new collection by asking questions that help identify the customer’s tastes and required sizes.
  • They can also be programmed to answer specific questions about a certain condition, such as what to do during a medical crisis or what to expect during a medical procedure.
  • The chatbot also has the skills to find the nearest pharmacy or doctor’s office.

Burger King too, launched a Facebook messenger chatbot that allowed customers to place orders from a limited menu, select a pick-up location, and pay for their meals all from the one platform. Their bot even greeted customers while opening the app and asked them if they would like to place an order. It chose a different approach to communicate with customers via a chatbot, by limiting itself to showcasing the new collections and available options. When the customer wants more details or wants to purchase an item, it promptly takes the customer to the website to complete the remainder of the transaction. Similarly, fast-food giant Taco Bell integrated TacoBot, their chatbot with the messaging app Slack, which allowed customers to use the app to request food items, prices, ingredients, and pay.

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Chatbots for real estate can schedule viewings with interested buyers, which will also help to save time for your realtors. Moreover, the chatbot can send notifications to the buyers and agents, reminding them about an upcoming property viewing. Many fashion and apparel retailers have size charts on their websites, especially if they operate globally, as sizing can differ from country to country. A chatbot can help your customers understand your sizing and fitting in a convenient and fast way. Due to banner blindness, users tend to ignore banners and exit popups.

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For instance, someone visiting the official website who gets intrigued by the products/services. Or someone who enquires about service and is showing interest in the same. After customers buy a product, they want to know when it will be delivered to them. Generally, customers have to follow a tedious process wherein they should check their email address for the shipping id.

What are two examples of chatbots?

  • Tidio Support Bot.
  • Kuki AI Companion.
  • Meena by Google.
  • BlenderBot by Facebook.
  • Rose AI Chatbot.
  • Replika: AI Friend.
  • Eviebot by Existor.
  • Tay by Microsoft.

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